60. Wanting Is Not Having: The Owner's Trap

Kyle Mercer, creator of The Inquiry Method, shares how present satisfaction, clear accountability, and a coachable mindset help owners lead stronger teams and prepare for franchise ownership.


⭐ INTERESTED IN FRANCHISE OWNERSHIP? Take the Franchise Readiness Assessment at https://athletetoowner.com/fit

 

🎤 Episode 60 - Alan sits down with Kyle Mercer, creator of The Inquiry Method, a question-driven approach that helps business owners find and clear what’s holding them back. Kyle isn’t a franchise owner, and that’s exactly why Alan wanted him on the show. He walks through how he went from living in a cabin he built on Baldy Mountain to advising entrepreneurs, and why so many owners end up becoming the bottleneck in their own business.

Learn why Kyle believes every owner is the bottleneck in their business, why “wanting is not having” changes how you set goals, how transferring accountability turns a raise conversation into a career plan, and why humility and coachability matter so much when you step into a franchise system. Whether you already own a business or you’re deciding whether franchising fits you, this conversation shows how much of an owner’s success starts with the owner.

 

⏱ Video Chapters

0:00 - Meet Kyle Mercer, Creator of The Inquiry Method
1:03 - Life Before The Inquiry Method: A Mountain Cabin and a Classroom
5:08 - Finding the Point of Contraction
7:20 - The Inquiry Method in 30 Seconds
11:55 - Getting Past Resistance to the Emotional Side of Business
14:22 - Live Role-Play: The Owner Who’s Too Busy to Hire
21:03 - Why Always Chasing an A Keeps You Feeling Behind
24:58 - Wanting Is Not Having: Building From Present Satisfaction
30:59 - Every Owner Is the Bottleneck: How Leadership Trickles Down
34:00 - Transferring Accountability to Your Employees
37:59 - Where’s the Leverage in Franchising?
44:49 - The Coachable Mindset Franchise Ownership Takes
49:39 - Build Something New or Run a Proven System?
51:20 - Alan on Finding Freedom Inside a Franchise

🔗 Resources & Mentions

▸ Athlete to Owner Franchise Coaching: https://athletetoowner.com
▸ Take the Franchise Readiness Assessment: https://athletetoowner.com/fit
▸ Download The Franchise Fit Playbook for free: https://athletetoowner.com/playbook
▸ Interested in learning more about The Inquiry Method? Reach out to Alan for an introduction.
▸ Subscribe to The Franchise Champion Show on Apple Podcasts, Spotify, YouTube, or your favorite podcast platform
▸ Leave us a ⭐⭐⭐⭐⭐ review if you enjoyed the episode. We appreciate your support!

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⭐ READY TO EXPLORE FRANCHISE OWNERSHIP? Alan helps successful professionals find the right franchise match and prepare for championship-level success. As a franchise coach, he works one-on-one with qualified candidates to navigate the entire franchise selection process, completely free of charge. Take the Franchise Readiness Assessment at https://athletetoowner.com/fit to see if this path is right for you.

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