61. How This Home Care Franchise Keeps Its Caregivers
Home care caregiver turnover runs around 80% a year. Scott and Candi Mickiewicz’s Seniors Helping Seniors franchise in Utah came in at 19%. Here’s how they did it.
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🎤 Episode 61 - Alan sits down with Scott and Candi Mickiewicz, owners of Seniors Helping Seniors in Utah, a non-medical in-home care franchise built around mature caregivers who serve seniors in their own homes. Scott and Candi walk through how a couple of COVID layoffs and 13 years at home with four kids led them to franchising, what their stressful first year looked like starting from zero, and how they grew into a team of more than 300 caregivers.
Learn why their caregiver turnover was 19% last year when Scott says the national rate is around 80%, how a mistake in Scott’s budgeting spreadsheet led them to hire an admin before they needed one, why Scott’s number one piece of advice is to secure any loans or credit before you leave your W-2 job, and how they built a team that lets their staff take real vacations with their phones off. Whether you’re weighing your first franchise or wondering what it really takes to run a people-first business as a husband-and-wife team, this conversation shows what the first few years of ownership look like, the hard parts included.
⏱ Video Chapters
0:00 - Meet Scott and Candi Mickiewicz, Seniors Helping Seniors Owners in Utah
0:55 - Life Before Franchising: Software Layoffs and 13 Years at Home
3:10 - Saying Yes to 15 to 20 Recruiters Before Finding the Right Brand
5:05 - What Seniors Helping Seniors Does and Why Mature Caregivers Connect
11:15 - 19% Caregiver Turnover When the National Rate Is Around 80%
16:45 - The Stressful First Year and How They Split the Work
20:55 - Building the Team: A General Manager and Care Coordinators by Territory
26:40 - What 21 Years in the Army Taught Scott About Leading 300+ Caregivers
28:35 - Freedom Inside the Franchise: Adapting the Model to Their Community
35:40 - The Cash Flow Mistake That Turned Out to Be a Blessing
41:05 - The Numbers: $237K, $1.1M, and a Best of State Award
43:10 - Life Now: A Team That Lets Everyone Put Family First
47:35 - Running a Business and a Family of Six
53:20 - Advice: Secure Your Credit, Go All In, and Hire People Better Than You
🔗 Resources & Mentions
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▸ Interested in learning more about Seniors Helping Seniors? Reach out to Alan for an introduction.
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